The Anatomy of a Successful Marketing Campaign [SlideShare]

Have you ever seen a particularly genius marketing campaign and thought to yourself, “Wow, why didn’t I think of that?”

When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns — like Dove’s “Real Beauty” campaign or Old Spice’s “The Man Your Man Could Smell Like” — garnered similar reactions.

Even for smaller brands, some marketing campaigns work remarkably among their customer base — while others are just sort of … meh. How can you set yourself up for success with every one of your campaigns?

To help tackle the anatomy of a marketing campaign that actually works, Digital Alchemy Limited created the SlideShare below. Flip through it to learn helpful tips for how personalizing campaigns, choosing the right channels, getting the timing down, and delivering at scale can help your next campaign become a hit.

download the best marketing and advertising campaigns

Article first found on lkolowich@hubspot.com (Lindsay Kolowich)

If this article was helpful, share it and visit this page with even more digital marketing tips to grow your business.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s