An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions [Free Ebook]

Marketing Psychology

How often do you take a step back from your day-to-day job to ask “why?” 

It’s so easy to get caught up in the busy routine and forget why humans actually do what they do. On the consumer side, you might ask yourself, “Why am I drawn to cars that emphasize safety features?” or “Why do I buy shampoo that claims it’ll make my hair feel soft?” As a marketer, you might ask yourself, “Why do I think this marketing campaign will appeal to our personas?” or “Why would someone click on this call-to-action?”

The answers to many of these questions can be traced back to Maslow’s Hierarchy of Needs, which identifies basic human needs as physiological, safety, belonging, esteem, and self-actualization:

Maslow_White.png

Now, after looking at Maslow’s Hierarchy of Needs, let’s try to answer a few of the questions I posed above. When marketers want to market a safe car, they likely try to target consumers’ safety needs. If a marketer wants to sell shampoo to make a person’s hair feel softer, they could position that product as a solution to belonging or esteem.

For more on this concept and various other principles of human behavior, download our latest ebook: An Introduction to Marketing Psychology.

This guide will help you:

  • Get a grasp on Maslow’s hierarchy of human needs
  • Learn the most important principles of human behavior
  • Understand how marketing can influence how people think, feel, and behave
  • Look at your marketing activities through a psychological lens

Download the introductory guide to marketing psychology here.

How are you using psychology to make smarter marketing decisions? Let us know in the comments below.

download free intro to marketing psychology

Article first found on brittanyleaning@gmail.com (Brittany Leaning)

If this article was helpful, share it and visit this page with even more digital marketing tips to grow your business.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s