22 Famous Brand Slogans (And the Little-Known Stories Behind Them) [Infographic]

brand-slogans.png

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.

In 1977, Gary Gilmore faced a firing squad — the punishment he chose after he was convicted of killing two men in Utah. His last words were: “Let’s do it.”

This phrase would end up becoming the basis for arguably the most famous brand slogan of all time.

Wieden+Kennedy’s co-founder Dan Wieden resurrected and transformed the final words of Gilmore, who was also a native of Portland, Oregon, for a pitch for Nike ten years later. The young shop won the account and the slogan “Just do it” went on to inspire generations of aspiring athletes to get up and get motivated. 

The source of inspiration for Nike’s famous slogan is surprising, but it’s not the only interesting backstory to how brand slogans have come about. Learn more about the history behind the most famous brand slogans in this infographic from Stratx.

story-brand-slogan-infographic.jpg

creative-brief-cta

Article first found on joetting@hubspot.com (Jami Oetting)

If this article was helpful, share it and visit this page with even more digital marketing tips to grow your business.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s